While SEO, great content, social media pages and a website, are necessary for your online brand building and business, they are not sufficient. There is also a need to advertise your brand properly, using the right channels that will boost your sales.
Search advertising helps you reach a target audience in your area. The idea is to bring your advertisement in the sponsored section of the search results page, and then have the customer follow the ad through to your site, and possibly make a purchase.
Display advertising, on the other hand, aims to build brand awareness. These advertisements are also called banner ads. A search is not required to view these advertisements; the ads are viewed when the person is simply surfing the internet.
Search and display advertising go hand-in-hand in creating the best impact.
Types of search advertising:
Types of Display Advertising:
Advantages of Search Advertising:
Advantages of Display Advertising:
At Nonstop Corporation, we have a group of Google Ads certified staff, graphic designers and copywriters who can help you in creating the best advertisements for your brand.
Interested? Reach out to us today!